Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. He has also been published in print for Macworld, including cover stories. Sir Jonathan Paul Ive is a British designer and the Chief design officer (CDO) of Apple Inc.Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive has designed many of Apple’s products, including the MacBook Pro,iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watchand iOS. PRODUCT DESIGN IMPROVED SINCE JONY IVE MAC Ive was born in 1967 in Chingford, Essex, but raised in Staffordshire, where he went to Walton High School, a large comprehensive in Stafford. “I feel enormously fortunate that I continue to be able to design and make products with a truly remarkable group of people here at Apple.” “I discovered at an early age that all I’ve ever wanted to do is design,” He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.” He says his father, a teacher, was a significant influence on his decision to pursue design. Ive studied Industrial Design at Newcastle Polytechnic, which is now Northumbria University. Works from his student portfolio, such as a hearing aid design, were exhibited at the Design Museum in London. Ive had been interested in drawing and making anything he could think of. Since he was a teenager, he was unsure of what area to specialize in after leaving Newcastle. After meeting with various design experts, he was drawn to product design. He was given employment at London design agency Roberts Weaver group, his college sponsor. Ive graduated with a first class Bachelor of Arts degree in 1989. CAREERĪfter his graduation, he started a design studio, Tangerine, with a colleague. The company designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes. One of their other clients was software giant Apple. PRODUCT DESIGN IMPROVED SINCE JONY IVE SOFTWARE Ive always appreciated Apple and he had been acting in a consultancy role for it while creating the initial PowerBook designs at Tangerine. Ive worked at Apple in California since 1992, when the company was at its lowest ebb, having removed founder Steve Jobs and fighting a patent battle with Microsoft. He was promoted when Steve Jobs] returned five years later and since then he has been in charge of its designs. Ive’s first design assignment was the iMac which helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad. By creating the iPod he unleashed a product that profoundly altered the music industry, while the iPhone is doing the same to the mobile phone industry. The most recent product from his team, the iPad, is setting the standard for an entirely new category of computer. On, Apple announced that Ive was promoted to the new role of Chief Design Officer. “He has more operational power than anyone else at Apple except me.” Ive is only the third C-level executive at Apple along with CEO Tim Cook and CFO Luca Maestri. Steve Jobs considered Ive to be his “spiritual partner at Apple”, while Fortune magazine stated that Apple design motifs Ive’s designs have “set the course not just for Apple but for design more broadly”. He also serves as the narrator for most of Apple’s product reveal videos. ACHIEVEMENTSĪs of early 2014, Ive is listed as a patent holder on over 730 U.S. His products have won innumerable awards, including the prestigious Industrial Design Excellence Award in the USA, and the London Design Museum’s Designer of the Year award.ĭesign and utility patents, as well as many more related patents around the world. “Our goal is to try to bring a calm and simplicity to incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.” “Designing and developing anything of consequence is incredibly challenging,” says Ive. Ive states that he hopes that his best work is yet to emerge and that he prefers to be identified as a maker of products, rather than a designer. In trying to understand Ive, it’s important to realize the level of sincerity and passion with which he holds his beliefs.
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